He is done?!
Tom Brady made his retirement announcement on Wednesday February 1st. He signed a contract with Fox Sports in 2022 that was allegedly for $375 million over 10 years, and it is anticipated that he would transition into a job as a TV presenter. He announced this news via Twitter, Instagram, and Facebook.
Public Relations aspect
It is no question that since being in the NFL, Tom Brady has had his ups and downs with the press. He has been boo'd for coming in and out of retirement, for being arrogant, and most importantly, for allegedly cheating during the Super Bowl! With this being said, he has had to count on public relations quite a bit to clear up his name and reputation for all of the years he has been playing football. This article portrays him in a positive light, and makes his career seem like a long, successful one (which most would agree it was). With a few simple paragraphs, this article gave viewers a positive image of Tom Brady and his future.
Impact
With positive articles such as this one, which show how famous and successful Tom Brady is, it will definitely give both him and Fox Sports an increased fan base and viewer count. All sports lovers like to keep up with the industry through TV. Those who especially like Tom Brady will make sure to extend their fan base on to his next job title.
Article
Morgan, E. (2023, February 1). Tom Brady says he's retiring, for good this time. The New York Times. Retrieved February 1, 2023, from https://www.nytimes.com/2023/02/01/sports/football/tom-brady-retires.html
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